Sales Training 21 – 7 - 2008
Topic: How to prepare for the prepared customer
Presenter: Bob R. Foday
Have you ever heard the phrase, "knowledge is power?" I'm sure most of you have but have you ever taken the time to focus on what that statement really means?
To me, it means that I want to feel comfortable that the person that I'm buying a product or service from has the necessary knowledge to provide it. And therein lies the power.
Confidence in your self and your product (car) has to be in place or the sale will never happen. If your customer does not have total trust and confidence in you they will walk.
So what am I talking about when I ask you to "prepare for the prepared customer?" We are living in an age of information that is unparalleled in human history. With cell phones, palm pilots, laptops, 24/7 news, and the Internet any customer can do their own research on any product you carry in enormous detail before they approach you. The problem is the information they find may not always be 100 per cent accurate or up to date. So how do you keep up with them? Let's look at some ways to do that.
Read something about your product (Car) at least 20 minutes each and every day, be well prepare for pre-approach and approach, If you follow this simple guideline you will be in position to give accurate and impressive information to your client. Nothing worthwhile is easy. And reading is something that is very easy to put off.
Based in Beijing Car Solution, Bob R. Foday is the author of "How To Make abundant sales and how to transform from ordinary sales to a super sales, Bob Can be reach at any time of the day at extension 12 if you want to make a different in your sales career
